since 2019
brand management,
social media,
interior design
glowy beauty bar
The Glowy Beauty Bar, with its three locations in Berlin, offers an wide range of professional beauty treatments. The well-trained team make the motto "feel glowy feel good" a promise.
today
The Glowy Beauty Bar is one of the best-known beauty studios in Berlin, with prominent customers and numerous press appearances in magazines and on television.
the company
The Glowy has existed in Berlin Mitte since 2016. Back then, the company's logo consisted of a playful, cursive font in gold and pink.
In 2019 and 2022 further locations were opened in Berlin Prenzlauer Berg and Berlin Charlottenburg. The beauty treatments have been expanded to include massage and facial treatments.
old logo
new logo
the re-branding
In 2019, with the opening of her second beauty bar, it was time for a new brand image. I was commissioned with the redesign and have been working as a brand manager for Glowy ever since. The corporate values (warmth, inner satisfaction/joy, brightness) should be retained.
corporate design
The choice of blue as the primary color reflects a combination of the company's passion (blue is also associated with passion) and the importance of feeling healthy and beautiful. In addition, the contours of brushstrokes add an artistic feel. The lack of serifs gives Glowy a friendlier, more approachable appearance overall.
management
I am responsible for all social media content as well as creating and developing the visual brand kit. I plan and create all visual components of these accounts, including promotional materials such as graphics, videos, and maintain the accounts and their content on an ongoing basis. I use marketing strategies such as memes and mood stories, which no studio has done in this format so far.
